just b/c

Facebook Hashtags and Personal Posts

Mon, 17 Jun 2013 04:14:56 -0700

Facebook Hashtags and Dealership Page Marketing

Fri, 14 Jun 2013 09:51:40 -0700

Facebook Hashtags and Dealership Page Marketing:

As you probably heard, Facebook has integrated hashtags into their system. This provides another way in which your dealership has to get exposure for their Page. The old rules still apply, though. If you have crappy content, it’s not going to help. However, if you’re posting good content, not only is it another way to get exposure but you might even pick up some new “likes”. Yeah, they’re not necessarily going to be people in your geographic area.. they could be from anywhere in the world. However, my guess is that Facebook users are more likely to click on an easily-clickable hashtag “just because” than to do a full on Facebook search for a brand name. Obviously, it’s a brand new feature so who knows if people will use it or not. My guess is they will in the same way they do on Twitter, Instagram, etc. My advice: â¦ Continue reading â

Why Not Paying Attention Is Costing You Money

Mon, 20 May 2013 07:03:51 -0700

Why Not Paying Attention Is Costing You Money

UGH.

Mon, 20 May 2013 05:03:26 -0700

whatshouldwecallsocialmedia:

There I am, happily tweeting.

Sweet, got some RTs on this ish.

WAIT… what is that??

Crap. A spelling/grammar error.

Now everyone thinks I’m stupid.

Excuse me while I try to redeem myself.

Why No Social Media Vendors Exist In Automotive

Mon, 13 May 2013 08:40:45 -0700

Why No Social Media Vendors Exist In Automotive

Are You Being Cheated By Facebook Promoted Posts?

Wed, 01 May 2013 06:04:47 -0700

Are You Being Cheated By Facebook Promoted Posts?

The 'Car Dealership Expose' Book You've All Been Waiting For!

Thu, 04 Apr 2013 05:37:57 -0700

The 'Car Dealership Expose' Book You've All Been Waiting For!

Twitter Tip: Why Do People Put Periods In Front of Tweets

Mon, 01 Apr 2013 06:38:56 -0700

Twitter Tip: Why Do People Put Periods In Front of Tweets

Facebook Threaded Comments - Replies - Not Necessarily Limited to Pages with 10k Fans

Tue, 26 Mar 2013 07:21:30 -0700

Facebook Threaded Comments - Replies - Not Necessarily Limited to Pages with 10k Fans

Can You Hear the Words That Are Coming Out Of My Mouth?

Fri, 22 Mar 2013 07:26:13 -0700

Can You Hear the Words That Are Coming Out Of My Mouth?

The FTC May Have Just Killed Twitter Marketing For Dealers

Wed, 13 Mar 2013 01:24:28 -0700

The FTC May Have Just Killed Twitter Marketing For Dealers:

Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any disclosures that would apply to any other advertising also apply to Twitter. [READ MORE]

Why Social Media Degrees Are Like Throwing Money Out the Window

Mon, 21 Jan 2013 05:52:32 -0800

Why Social Media Degrees Are Like Throwing Money Out the Window:

Considering a degree in social media? Read why it’s a waste of time and money.

Facebook Announces New Search Engine – Graph Search

Wed, 16 Jan 2013 12:47:51 -0800

Facebook Announces New Search Engine – Graph Search

b/c December 2012 Newsletter

Wed, 05 Dec 2012 08:41:18 -0800

b/c December 2012 Newsletter:

Check out my blog’s new newsletter! Subscribe and get great articles (or at least I think they’re great) delivered directly to your in-box!

Santa Doesn't Visit Car Dealerships

Sat, 01 Dec 2012 07:34:58 -0800

Santa Doesn't Visit Car Dealerships:

Coming from a retail background, I can attest that working in sales at a dealership is hyper-competitive. The whole ‘hero to zero’ mentality is meant to motivate salespeople and not let them mentally back off or take the next month easy because they were top salesperson and/or got a fat paycheck. Now, I know that there are some dealerships where this environment doesn’t exist now as it’s been a little while since I actually sold cars but I do know that this environment exists in many stores to this date. [Click the link to read more - LINK]

When Charity Isn't Charity: A Contrast in Two Auto Manufacturers

Fri, 02 Nov 2012 05:40:07 -0700

When Charity Isn't Charity: A Contrast in Two Auto Manufacturers:

Every time our country experiences a natural disaster, many businesses rally to assist those affected. These shows of empathy and the willingness to help their fellow human being are great and can show true character from the company.

Recently, due to the devastation caused by Hurricane Sandy, automotive manufacturers joined these relief efforts.

An interesting contrast exists, however, in two major automotive manufacturers philanthropic strategies.

[READ MORE]

Jimmy Johns and the Customer Service Fail

Thu, 04 Oct 2012 11:08:49 -0700

Jimmy Johns and the Customer Service Fail:

Jimmy Johns is a local sandwich joint. This was our experience on Customer Appreciation Day. They deserve every bit of this criticism. You never know who that customer you’re mistreating is or what they know how to do. Spread the word and show them that they should pay better attention to social media. It’s a two-way street. You cannot control the conversation, nor can you ignore it.

Here is a picture of the sandwich she was given:

“We went to Jimmy Johns on “Customer Appreciation” Day. My friend ordered by number with NO special directions. She got a sandwich that was LITERALLY turkey on bread. Nothing else. She called to see if they’d replace it and the response was “sure, but you have to wait in line again. We have lots of other customers.” I posted to their Facebook page hoping that someone at their corporate office would care but all they did was delete my post. I guess they didn’t care. This was more like anti-Appreciation day. My office is in the same building as their store and we eat there A LOT. Do they care? If you want a sandwich fast that may or may not be what you actually ordered and don’t care about customer service and want to support a corporation that could care less as well, then feel free to patronize this establishment. If, on the other hand, you appreciate customer service, quality food and a caring business, I wouldn’t waste even a dollar here. The impression we have of them was completely ruined on the one day that they wanted to “appreciate” their customers. If this is how they treat customers when they want to appreciate them, it’s all downhill from there. Thank you, Jimmy Johns for caring about us, your customers, on your Customer Appreciation Day. Good thing Subway isn’t far away!”

BREAKING: DealerTrack acquires Clickmotive

Tue, 02 Oct 2012 05:21:40 -0700

BREAKING: DealerTrack acquires Clickmotive:

[READ MORE]

Proven: Buying Facebook Likes Is Wasted Money

Thu, 27 Sep 2012 10:41:54 -0700

Proven: Buying Facebook Likes Is Wasted Money:

As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..” [READ MORE]

iPhone 5 and iOS 6: My Thoughts

Wed, 26 Sep 2012 05:25:08 -0700

iPhone 5 and iOS 6: My Thoughts:

I’ve had the iPhone 5 and iOS 6 for 5 days now so I thought I’d write a mini-review of my thoughts on both. This is certainly NOT a comprehensive review. Many of those exist already. These are just my personal impressions. [READ MORE]