In the last few days, there has been national media coverage of a vendor on Amazon who decided to “stack the deck” and buy reviews. The two articles, one on Gizmodo and one in the New York Times, told the story of a company selling cases for the Kindle Fire on Amazon who included notes in the packages asking for positive reviews from buyers in exchange for a full refund of the purchase price they paid.
Look, I’ve not been a big supporter of this TrueCar lynchmob for a few reasons. I don’t believe that TrueCar is solely responsible for all of the issues pointing their way. In my opinion, they are just a very visible and convenient target for a much wider-spread problem. My position has always been that the dealer needs to police its own data, not get mad at a vendor that’s been taking it and repurposing it. If you don’t want any vendor to have access to your DMS, don’t give it to them. Be mad, yes, but at yourself.
There is a lot of controversy in the automotive industry regarding which vendors are pulling data (customer or transactional) from a dealer’s DMS and then re-selling it to vendors likeTrueCar and others. (I guarantee you that TrueCar is not the only vendor that’s using your data against you, FYI)