Buying Reviews and Car Dealerships →
In the last few days, there has been national media coverage of a vendor on Amazon who decided to “stack the deck” and buy reviews. The two articles, one on Gizmodo and one in the New York Times, told the story of a company selling cases for the Kindle Fire on Amazon who included notes in the packages asking for positive reviews from buyers in exchange for a full refund of the purchase price they...
Tip: Selling Cars using eBay Motors Local Market →
Pre-Conference Twitter Advice for Vendors →
TrueCar Press Release To Change Billing Model... →
TrueCar Goes Too Far →
Look, I’ve not been a big supporter of this TrueCar lynchmob for a few reasons. I don’t believe that TrueCar is solely responsible for all of the issues pointing their way. In my opinion, they are just a very visible and convenient target for a much wider-spread problem. My position has always been that the dealer needs to police its own data, not get mad at a vendor that’s been taking it and...
BMW Dealer Customer Service Fail Goes Viral →
Who Is Tapping YOUR DMS? →
There is a lot of controversy in the automotive industry regarding which vendors are pulling data (customer or transactional) from a dealer’s DMS and then re-selling it to vendors likeTrueCar and others. (I guarantee you that TrueCar is not the only vendor that’s using your data against you, FYI)