February 2011
14 posts
The Face-Off with Grant Cardone →
Well, the title is a little misleading. Here’s how this went down.
Grant Cardone and I ran into each other at the ecarlist party at NADA. I really wasn’t sure how he felt about my blog posts…
How Google Social Search Has Changed the Way... →
Every few months, we see a dip in sentiment regarding social media. It’s been going on consistently since early 2009 and we know that it will continue. Dealers try social, see little reason to…
Revolutionary Social Media →
Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information. No…
Advertising Today →
Advertising in the automotive business is a tough thing to track, especially when it comes to direct mail, TV, newspaper, and radio. More and more dealerships are starting to pull more and more away…
Dealer Principals Need to Inspect Their Digital... →
Let’s face it; the automotive industry is experiencing a dramatic shift in how dealers communicate and advertise their business to consumers. Dealer principals can inspect and hold their staff…
The Importance of Relevancy in Marketing →
Relevancy. All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point of ad nauseam, right? (Admittedly, I’m guilty as…
The First Step is Always the Hardest: Creating... →
Last week I discovered some very interesting responses to a survey I had asked about 60 dealership employees to fill out regarding their business’s online reputation. Although I had suspected that…
6 Steps to Buying a Car- Quick and Easy →
Auto dealers know that there is no shortage of information to you as a customer and are now using documentation to replace long painful negotiations. Car dealers are replacing traditional automotive…
8 tags
Inland Empire Mom →
A website for families in the Inland Empire California designed to encourage family by bringing you activities, shopping discounts and resources for less money. It doesn’t have to cost a lot to have fun.
Dealership Accessory Sales Re-Emerged in 2010,... →
Electronics major revenue/profit driver; regional differences impact top sellers; post-recession consumer balancing desire for style - need for economy SAN FRANCISCO, Feb. 5, 2011 /PRNewswire/ — A…
Measuring Social Media Campaigns for Auto Dealers →
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same…
Auto/Mate completes all system integrations with... →
2011 NADA Convention & Expo CLIFTON PARK, N.Y., February 4, 2011 – Auto/Mate Dealership Systems (www.automate.com) announced today that it has successfully developed all Toyota interfaces available…
Snowed In? It's the Perfect Automotive Marketing... →
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad…
MPi Offers Sneak Previews of the Ultimate Service... →
Las Vegas, NV February 1, 2011 — Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments,…
