When you have a good job, you don’t normally leave it. I enjoyed my time with TK Carsites and then with KPA after they purchased TK. The company is strong and the future is bright. I was making great money and the senior management team treated me with the utmost respect. I’ll always…
As you probably heard, Facebook has integrated hashtags into their system. This provides another way in which your dealership has to get exposure for their Page. The old rules still apply, though. If you have crappy content, it’s not going to help. However, if you’re posting good content, not only is it another way to get exposure but you might even pick up some new “likes”. Yeah, they’re not necessarily going to be people in your geographic area.. they could be from anywhere in the world. However, my guess is that Facebook users are more likely to click on an easily-clickable hashtag “just because” than to do a full on Facebook search for a brand name. Obviously, it’s a brand new feature so who knows if people will use it or not. My guess is they will in the same way they do on Twitter, Instagram, etc. My advice: â¦ Continue reading â
Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any disclosures that would apply to any other advertising also apply to Twitter. [READ MORE]
Coming from a retail background, I can attest that working in sales at a dealership is hyper-competitive. The whole ‘hero to zero’ mentality is meant to motivate salespeople and not let them mentally back off or take the next month easy because they were top salesperson and/or got a fat paycheck. Now, I know that there are some dealerships where this environment doesn’t exist now as it’s been a little while since I actually sold cars but I do know that this environment exists in many stores to this date. [Click the link to read more - LINK]
Every time our country experiences a natural disaster, many businesses rally to assist those affected. These shows of empathy and the willingness to help their fellow human being are great and can show true character from the company.
Recently, due to the devastation caused by Hurricane Sandy, automotive manufacturers joined these relief efforts.
An interesting contrast exists, however, in two major automotive manufacturers philanthropic strategies.
Jimmy Johns is a local sandwich joint. This was our experience on Customer Appreciation Day. They deserve every bit of this criticism. You never know who that customer you’re mistreating is or what they know how to do. Spread the word and show them that they should pay better attention to social media. It’s a two-way street. You cannot control the conversation, nor can you ignore it.
Here is a picture of the sandwich she was given:
“We went to Jimmy Johns on “Customer Appreciation” Day. My friend ordered by number with NO special directions. She got a sandwich that was LITERALLY turkey on bread. Nothing else. She called to see if they’d replace it and the response was “sure, but you have to wait in line again. We have lots of other customers.” I posted to their Facebook page hoping that someone at their corporate office would care but all they did was delete my post. I guess they didn’t care. This was more like anti-Appreciation day. My office is in the same building as their store and we eat there A LOT. Do they care? If you want a sandwich fast that may or may not be what you actually ordered and don’t care about customer service and want to support a corporation that could care less as well, then feel free to patronize this establishment. If, on the other hand, you appreciate customer service, quality food and a caring business, I wouldn’t waste even a dollar here. The impression we have of them was completely ruined on the one day that they wanted to “appreciate” their customers. If this is how they treat customers when they want to appreciate them, it’s all downhill from there. Thank you, Jimmy Johns for caring about us, your customers, on your Customer Appreciation Day. Good thing Subway isn’t far away!”
I’ve had the iPhone 5 and iOS 6 for 5 days now so I thought I’d write a mini-review of my thoughts on both. This is certainly NOT a comprehensive review. Many of those exist already. These are just my personal impressions. [READ MORE]
I remember a few years back when OEMs started pressuring their dealers to develop a social media presence. “You have to have a Facebook page.”, and “You need a Twitter account.” They sent their contracted digital marketing consultants to their dealers and beat them senseless until they complied. They started grading their dealers’ online presence and critiquing it’s absence. [CLICK HERE FOR MORE]
Yeah, Yeah… I know what you’re thinking. Here’s another social media “expert” that’s going to say “this is how you do it”. Actually, I’m not. (As an aside: What does it mean and can anyone really be an “expert” in a field that’s relatively new.) - Click to read more
Today, it was announced by Facebook that they would begin offering “Sponsored Results” that would appear when consumers are searching within Facebook. These results will appear above the organic results. The “results” can then be driven to a Facebook page, tab or canvas application but not off-site. Depending on the geo-targeting capabilities, this could mean that someone who types “ford dealer” into the search bar within Facebook could end up seeing Sponsored Results which include Ford dealers in their area. (Click to read more)
I recently read an article published by Forbes titled “The Death of SEO: The Rise of Social, PR and Real Content.” Of course, being a “social media guy”—one who is also very interested in SEO—I was curious to read author Ken Krogue’s hypothesis. The headline is provocative, to be sure, but Krogue wasn’t trying to say that SEO—or, more accurately, rankings on search engine results pages—are any less important than we already know them to be. Rather, he was saying that external SEO strategies as we know them (backlinking, etc.) are becoming less and less relevant as Google places more value on social media, online relationships, and quality content. (Read more by clicking the link)
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships. (click to read more)
In my previous article, I covered the dangers of foursquare. While there are probably still many people who don’t use foursquare, this article’s topic is one that most social media users use: photos. We all take pictures and post them to Twitter, Facebook, Flickr, etc. Many people are posting them simply to share with close family and friends while many more (including your kids) are posting them to a larger social network that, many times, doesn’t include people they know. [Continued]
With the ever growing number of social media services and users, it’s more important than ever for you to be aware of and take steps to protect you and your family’s safety. Many people don’t know the information they put out into the digital universe. If they did, they might be shocked. With stories popping up all the time about how bad people use this information to take advantage of good people, its more important than ever to understand the risks inherent in social media use and how to avoid them. This series is certainly NOT comprehensive. There are way too many social media services out there but, in general, if you know these facts and follow my advice, you’ll be much safer when using social media….
I thought it’d be helpful to automotive industry professionals to compile a list of all the conferences and educational opportunities available. This list is designed to be unbiased and complete so if you know of any I have not included, please let me know and I’ll add them. I also plan to add conferences and events that are non-industry specific but that I believe you can gain valuable information and education which can be applied at your dealership.
In a Yahoo! exclusive article published today, it was reported that Ford has initiated a lawsuit against 13 individual eBay sellers who they accuse of selling fake or counterfeit Ford parts. I’m not arguing the merits of Ford’s lawsuit as it is certainly within their rights to protect their trademarks and copyrights as well as take steps to protect dealer’s profits in the part business but rather to question the bigger issue encompassed by this: an individual’s right to privacy.
Today, Facebook held its IPO to much media attention, speculation and became the largest IPO ever in the history of IPOs. There is a ton of advice saying that the opening cost is overpriced, to wait, etc. and that its a bad initial investment. I disagree but only from the perspective, and using the method, I describe below.
For many small businesses, social media is a daunting, unwieldy task with results that are typically discouraging. Many businesses either don’t see the point in doing it or they try it and quit after not seeing any interaction. How many Facebook pages have you seen abandoned after a short life-span? You go to their page and the last post was 6 months ago. In my career, I’ve seen many.
I answered a question posed on Quora about 6 months ago. The question was:
WHY DOES IT TAKE SO LONG AT A DEALERSHIP TO BUY A NEW CAR?
“Once the price is agreed on, the loan or lease is approved and they have your down payment, why do new car dealerships drag the car buying process out by making you talk to sales managers, account managers, loan managers, etc. etc. and have you sit and wait for their people to sign paperwork. Used car dealers don’t seem to do this. Why is buying or leasing a new car a multi-hour inconvenience for the customer?”
Facebook has always been experimenting with ways to generate revenue. It’s mostly been focused on businesses through Facebook ads and Sponsored Stories but now it’s contemplating a revenue stream generated through users.
For almost 3 years, I have been posting a comic every day on my Facebook account. I do this because I like to think I bring a smile to at least one person a day. I look through comics every morning in my attempt to share a “good” one. Yes, believe it or not, I do put effort into choosing which comic I post. I’ve started noticing a disturbing trend. Many comedians use reality-based comedy and it seems this also translates into comics. Syndicated comics, by their very nature, are designed to be funny and appeal to the masses. I see comics like these below on a regular basis and, personally, I do not find them funny. In fact, quite the opposite.