Why Not Paying Attention Is Costing You Money →
whatshouldwecallsocialmedia: There I am, happily tweeting. Sweet, got some RTs on this ish. WAIT… what is that?? Crap. A spelling/grammar error. Now everyone thinks I’m stupid. Excuse me while I try to redeem myself.
Why No Social Media Vendors Exist In Automotive →
Are You Being Cheated By Facebook Promoted Posts? →
The 'Car Dealership Expose' Book You've All Been... →
Twitter Tip: Why Do People Put Periods In Front of... →
Facebook Threaded Comments - Replies - Not... →
Can You Hear the Words That Are Coming Out Of My... →
The FTC May Have Just Killed Twitter Marketing For... →
Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any disclosures that would apply to any other advertising also apply to Twitter. [READ MORE]
Why Social Media Degrees Are Like Throwing Money... →
Considering a degree in social media? Read why it’s a waste of time and money.
Facebook Announces New Search Engine – Graph... →
b/c December 2012 Newsletter →
Check out my blog’s new newsletter! Subscribe and get great articles (or at least I think they’re great) delivered directly to your in-box!
Santa Doesn't Visit Car Dealerships →
Coming from a retail background, I can attest that working in sales at a dealership is hyper-competitive. The whole ‘hero to zero’ mentality is meant to motivate salespeople and not let them mentally back off or take the next month easy because they were top salesperson and/or got a fat paycheck. Now, I know that there are some dealerships where this environment doesn’t exist now as it’s been a...
When Charity Isn't Charity: A Contrast in Two Auto... →
Every time our country experiences a natural disaster, many businesses rally to assist those affected. These shows of empathy and the willingness to help their fellow human being are great and can show true character from the company. Recently, due to the devastation caused by Hurricane Sandy, automotive manufacturers joined these relief efforts. An interesting contrast exists, however, in two...
Jimmy Johns and the Customer Service Fail →
Jimmy Johns is a local sandwich joint. This was our experience on Customer Appreciation Day. They deserve every bit of this criticism. You never know who that customer you’re mistreating is or what they know how to do. Spread the word and show them that they should pay better attention to social media. It’s a two-way street. You cannot control the conversation, nor can you ignore it. Here is a...
BREAKING: DealerTrack acquires Clickmotive →
Proven: Buying Facebook Likes Is Wasted Money →
As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..” [READ MORE]
iPhone 5 and iOS 6: My Thoughts →
I’ve had the iPhone 5 and iOS 6 for 5 days now so I thought I’d write a mini-review of my thoughts on both. This is certainly NOT a comprehensive review. Many of those exist already. These are just my personal impressions. [READ MORE]
Social Media and OEMs: the Flaw in the Machine →
I remember a few years back when OEMs started pressuring their dealers to develop a social media presence. “You have to have a Facebook page.”, and “You need a Twitter account.” They sent their contracted digital marketing consultants to their dealers and beat them senseless until they complied. They started grading their dealers’ online presence and critiquing it’s absence. [CLICK HERE FOR MORE]
The Only Way To Do Social Media Right →
Yeah, Yeah… I know what you’re thinking. Here’s another social media “expert” that’s going to say “this is how you do it”. Actually, I’m not. (As an aside: What does it mean and can anyone really be an “expert” in a field that’s relatively new.) - Click to read more
Facebook Enters the Search Engine Marketing Market →
Today, it was announced by Facebook that they would begin offering “Sponsored Results” that would appear when consumers are searching within Facebook. These results will appear above the organic results. The “results” can then be driven to a Facebook page, tab or canvas application but not off-site. Depending on the geo-targeting capabilities, this could mean that someone who types “ford dealer”...
Beyond SEO: Why Integration between Social Media,... →
I recently read an article published by Forbes titled “The Death of SEO: The Rise of Social, PR and Real Content.” Of course, being a “social media guy”—one who is also very interested in SEO—I was curious to read author Ken Krogue’s hypothesis. The headline is provocative, to be sure, but Krogue wasn’t trying to say that SEO—or, more accurately, rankings on search engine results pages—are any...
The Game-Changing Google Program Auto Dealers... →
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships. (click to read more)
Foursquare Launches Local Updates for Businesses →
If you haven’t heard, foursquare announced yesterday the launch of what they’re calling “Local Updates”. (Click to read more)
Road Trip Recap - Day 1 and 2 →
Thoughts on the first 2 days of my road trip from CA to NC for my new position at 3 Birds Marketing
Why You Shouldn't Brag About That Pounder →
Google Cars Encourages Dealer Trades →
New Post! "When Customers Attack" →
Facebook Likes: Don't Get Scammed →
Facebook Promoted Posts →
My newest article regarding Facebook’s newest feature, Promoted Posts.
"Are Industry Awards Meaningful?" →
Social Media Safety Part 2: Photos →
In my previous article, I covered the dangers of foursquare. While there are probably still many people who don’t use foursquare, this article’s topic is one that most social media users use: photos. We all take pictures and post them to Twitter, Facebook, Flickr, etc. Many people are posting them simply to share with close family and friends while many more (including your kids) are posting them...
Social Media Safety Part 1: Foursquare →
With the ever growing number of social media services and users, it’s more important than ever for you to be aware of and take steps to protect you and your family’s safety. Many people don’t know the information they put out into the digital universe. If they did, they might be shocked. With stories popping up all the time about how bad people use this information to take advantage of good...
A comprehensive list of automotive educational... →
I thought it’d be helpful to automotive industry professionals to compile a list of all the conferences and educational opportunities available. This list is designed to be unbiased and complete so if you know of any I have not included, please let me know and I’ll add them. I also plan to add conferences and events that are non-industry specific but that I believe you can gain valuable...
Ford Says Consumer Privacy Is Impractical →
In a Yahoo! exclusive article published today, it was reported that Ford has initiated a lawsuit against 13 individual eBay sellers who they accuse of selling fake or counterfeit Ford parts. I’m not arguing the merits of Ford’s lawsuit as it is certainly within their rights to protect their trademarks and copyrights as well as take steps to protect dealer’s profits in the part business but rather...
Why (and How) You Should Buy Facebook Stock →
Today, Facebook held its IPO to much media attention, speculation and became the largest IPO ever in the history of IPOs. There is a ton of advice saying that the opening cost is overpriced, to wait, etc. and that its a bad initial investment. I disagree but only from the perspective, and using the method, I describe below.
Coffee Is For Closers: A Social Media Success... →
For many small businesses, social media is a daunting, unwieldy task with results that are typically discouraging. Many businesses either don’t see the point in doing it or they try it and quit after not seeing any interaction. How many Facebook pages have you seen abandoned after a short life-span? You go to their page and the last post was 6 months ago. In my career, I’ve seen many.
Do Consumers Want It To Take All Day To Buy A Car? →
I answered a question posed on Quora about 6 months ago. The question was: WHY DOES IT TAKE SO LONG AT A DEALERSHIP TO BUY A NEW CAR? “Once the price is agreed on, the loan or lease is approved and they have your down payment, why do new car dealerships drag the car buying process out by making you talk to sales managers, account managers, loan managers, etc. etc. and have you sit and wait for...
Facebook's Potential New Feature Could Kill Your... →
Facebook has always been experimenting with ways to generate revenue. It’s mostly been focused on businesses through Facebook ads and Sponsored Stories but now it’s contemplating a revenue stream generated through users.
All Salespeople Are Liars →
For almost 3 years, I have been posting a comic every day on my Facebook account. I do this because I like to think I bring a smile to at least one person a day. I look through comics every morning in my attempt to share a “good” one. Yes, believe it or not, I do put effort into choosing which comic I post. I’ve started noticing a disturbing trend. Many comedians use reality-based comedy and it...
Talking to Yourself →
Social media is, by nature, a digital conversation. When you share something – whether it’s a status update, a quote, an article or a video – it’s meant for others to see and engage with.
Amazon Now Competing With Dealers →
How to: Spam People on Facebook →
Social media is all about engagement. The option to “friend” someone or “like” a business’ page exists to enhance the user’s experience and present to them only what they have chosen to see and engage with. If you choose not to engage with someone, you simply don’t accept their friend request. YOU choose which business’ Facebook page you are interested in having information delivered to you.
How Reviews Stop Buying Decisions →
I'll Be There For You →
In the world of social media, no matter the platform, there are varying degrees of relationships. Everyone uses social media in different ways, some personal and some business. Most social media platforms were initially intended to help people connect and stay in touch with the people they care about in real life.
NADA 2012: Day Four Recap - Final Day →
By Day 4 of NADA, I was totally wiped. Between walking the exhibit hall, networking, and night-time adventures, I didn’t have a lot of gas left.
NADA 2012: Day Three Recap →
Sunday saw a lot of meetings, and running into (and trying to connect with) people. The exhibit hall was in full swing and jumping. The day was destined to be short because the Super Bowl started at 3:30pm here and all the parties were starting at 2:30pm.
NADA 2012: Day Two Recap →
My goal for yesterday was to make the rounds in the exhibit hall. I started at one end with Robbie Campbell, Manager at Subaru of Puyallup (Harnish Auto Family) and Dan Moore ofSmart Web Concepts. Took us 4 hours (yes, it’s that big!) to go down every aisle to do a complete walk-through of the exhibit hall.
NADA 2012: Day One Recap →
Here I am at the National Automobile Dealers Association, yesterday was the first day of the conference. Registration opened at 10am and sessions didn’t start until around noon. I got to connect with a lot of people I hadn’t seen in awhile. It seemed like yesterday was just kind of a “catching up” day for vendors without booths while others were getting booths ready for today.
Buying Reviews and Car Dealerships →
In the last few days, there has been national media coverage of a vendor on Amazon who decided to “stack the deck” and buy reviews. The two articles, one on Gizmodo and one in the New York Times, told the story of a company selling cases for the Kindle Fire on Amazon who included notes in the packages asking for positive reviews from buyers in exchange for a full refund of the purchase price they...