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Arnold Tijerina - about.me/arnoldt
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May 30th, 2012 at 8:44AM
Social Media Safety Part 1: Foursquare

With the ever growing number of social media services and users, it’s more important than ever for you to be aware of and take steps to protect you and your family’s safety. Many people don’t know the information they put out into the digital universe. If they did, they might be shocked. With stories popping up all the time about how bad people use this information to take advantage of good people, its more important than ever to understand the risks inherent in social media use and how to avoid them. This series is certainly NOT comprehensive. There are way too many social media services out there but, in general, if you know these facts and follow my advice, you’ll be much safer when using social media….

May 24th, 2012 at 6:51AM
A comprehensive list of automotive educational events and conferences

I thought it’d be helpful to automotive industry professionals to compile a list of all the conferences and educational opportunities available. This list is designed to be unbiased and complete so if you know of any I have not included, please let me know and I’ll add them. I also plan to add conferences and events that are non-industry specific but that I believe you can gain valuable information and education which can be applied at your dealership.

May 22nd, 2012 at 12:07PM
Ford Says Consumer Privacy Is Impractical

In a Yahoo! exclusive article published today, it was reported that Ford has initiated a lawsuit against 13 individual eBay sellers who they accuse of selling fake or counterfeit Ford parts. I’m not arguing the merits of Ford’s lawsuit as it is certainly within their rights to protect their trademarks and copyrights as well as take steps to protect dealer’s profits in the part business but rather to question the bigger issue encompassed by this: an individual’s right to privacy.

May 18th, 2012 at 12:40PM
Why (and How) You Should Buy Facebook Stock

Today, Facebook held its IPO to much media attention, speculation and became the largest IPO ever in the history of IPOs. There is a ton of advice saying that the opening cost is overpriced, to wait, etc. and that its a bad initial investment. I disagree but only from the perspective, and using the method, I describe below.

May 16th, 2012 at 11:52AM
Coffee Is For Closers: A Social Media Success Story

For many small businesses, social media is a daunting, unwieldy task with results that are typically discouraging. Many businesses either don’t see the point in doing it or they try it and quit after not seeing any interaction. How many Facebook pages have you seen abandoned after a short life-span? You go to their page and the last post was 6 months ago. In my career, I’ve seen many.

May 14th, 2012 at 7:34AM
Do Consumers Want It To Take All Day To Buy A Car?

I answered a question posed on Quora about 6 months ago. The question was:

WHY DOES IT TAKE SO LONG AT A DEALERSHIP TO BUY A NEW CAR?

“Once the price is agreed on, the loan or lease is approved and they have your down payment, why do new car dealerships drag the car buying process out by making you talk to sales managers, account managers, loan managers, etc. etc.  and have you sit and wait for their people to sign paperwork.  Used car dealers don’t seem to do this.  Why is buying or leasing a new car a multi-hour inconvenience for the customer?”

May 11th, 2012 at 7:46AM
Facebook's Potential New Feature Could Kill Your Newsfeed

Facebook has always been experimenting with ways to generate revenue. It’s mostly been focused on businesses through Facebook ads and Sponsored Stories but now it’s contemplating a revenue stream generated through users. 

May 9th, 2012 at 7:54AM
All Salespeople Are Liars

For almost 3 years, I have been posting a comic every day on my Facebook account. I do this because I like to think I bring a smile to at least one person a day. I look through comics every morning in my attempt to share a “good” one. Yes, believe it or not, I do put effort into choosing which comic I post. I’ve started noticing a disturbing trend. Many comedians use reality-based comedy and it seems this also translates into comics. Syndicated comics, by their very nature, are designed to be funny and appeal to the masses. I see comics like these below on a regular basis and, personally, I do not find them funny. In fact, quite the opposite.

April 26th, 2012 at 8:29AM
Talking to Yourself

Social media is, by nature, a digital conversation. When you share something – whether it’s a status update, a quote, an article or a video – it’s meant for others to see and engage with.

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April 23rd, 2012 at 11:32AM
Amazon Now Competing With Dealers
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